A quick lesson in recruitment website design and construction from Recruitive
Business is booming and your company is growing so new staff are needed on a regular basis. Agency fees are starting to look exorbitant, so you figure you’ll start doing your own recruitment. All you need to do is put together a website, right? Here you’ll find a few suggestions you can use in the design and build stages as you take your first steps into the exciting world of online recruitment.
What do you need? First you need a domain name: something catchy that nobody has thought of before, then you must register it. Simple bit done. Unless you are a coder and can create a site from scratch there are cheap templates available so that’s another thing ticked off the list. Now, what are you going to need on the site?
Homepage – You will need to source some stock photos; it’s always better to use professional images rather than something shot from the camera on your mobile phone. Next you’ll have to write the blurb that is required on every homepage: a mission statement, welcome to our website, here’s what we do etc.
About Us – This is where you properly introduce your company. You might wish to include a little bit of company history and background, who you are, what you do and what you hope to achieve. You could include profiles of the management team if you feel it’s appropriate; it gives you a human face.
Contact Us – Your candidates will need to get in touch so include your contact details: your address with a link to Google Maps for directions, your telephone number, email address and perhaps social media links too. You could include a contact form for them to fill out if you were so inclined.
Jobs Page – This is where you will be able to list all your vacant positions and opportunities to join your company. All the details of the position should be included: what’s expected of them, what the job entails, what qualifications and experience they need before they apply. How should they go about applying? Do they send their CV plus a covering letter to the address or email address on your contact page, or will they be able to upload directly onto your site via links on this page? What else would you ask of them? Can they upload an introductory video about themselves? Can they download an introductory brochure about the company?
Blog – If you wish to stay relevant within your field and feature highly in search engine rankings you will need to keep giving the search engine spiders a reason to crawl over your pages. This means you will need fresh material at regular intervals. It also gives human readers a reason to keep coming back to find out what your latest musings are and what incredible industry-related insights you can provide. Ask yourself these questions: (a) Do you, or does anyone on your staff, have the kind of literary mind to get your thoughts down in black and white? (b) Do you, or anyone on your staff, have the time to write new blog posts regularly enough to get people to come back expecting fresh insights at regular intervals (daily/weekly/monthly)? (c) If the answers to a & b are no, do you have the budget to pay a freelance writer to do it for you?
Right that’s the website set up, but is it the website you want? More importantly, is your new website the recruitment site your company really needs?
- Is it secure?
- Is it fast and responsive?
- Is it easily navigable?
- Is it attractive enough to engage?
- Is it fully GDPR compliant?
- Is it compatible with all your potential candidates’ mobile devices?
- Does it really represent the professional image your business is trying to present?
Remember, first impressions count!
Now let’s move on to the software you have installed:
- Do you have engagement and management tools?
- Does it allow access to cloud CV application services?
- Does it have cloud-based applicant tracking software?
- Does it have onboarding software?
Let’s stop there because I am sensing a lot of negative responses. If you want to have a recruitment website with all of the above, then it’s time to move on from your DIY homemade efforts and contact Recruitive. Let’s show you how recruitment is done properly and build you a website that you can be proud of and one that will start attracting the type of candidate that can drive your business onward and upward.
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