SEO Tips For Your Careers Website
Did you know 68% of online experiences begin with a search engine and 93% of global internet traffic comes from Google?! When it comes to optimising your careers site for search engines, there are several small tips and changes you can implement today that can have a big impact.
Our tips will take you from an SEO beginner to an SEO hero, whilst making your careers site more visible and easily found on search engines, opening your brand up to interested job seekers looking for roles.
SEO (search engine optimisation): Increasing the quantity and quality of traffic to a website through organic search engine results.
Website content
The most important part of SEO is the content! You’ll need to ensure that your content is targeted toward your intended audience, including the key search terms that your potential clients will use to find you.
Make sure to use your main keyword at least three times for every 1,000 words. The keyword should also appear in the H2 headline, however, too many keywords (or keyword stuffing) may seem unnatural or even appear spammy to Google.
You should have at least 1,500 words on your page, but when this is not achievable in individual sub-pages with job offers, you could aim for it on your main recruitment page.
In addition, adding headers and header tags is one sure-fire way to improve the user-friendliness of your career site content. Having readable and user-friendly content is a key criteria for good SEO, use short, succinct, and descriptive headers (H1) and sub-headers (H2) to introduce your topic and break up blocks of text.
Meta title and descriptions
The meta description is a snippet of up to about 155 characters that summarises a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimising the meta description is crucial for on-page SEO. Although meta descriptions don’t directly impact ranking they can benefit an advanced search, so ideally you should aim to focus on one or two unique keywords in the meta description of each page.
A meta title shows the name of a web page and is read by search engine robots and seen by site visitors. The title is displayed by the browser, usually at the top of your computer screen, and tells a reader what page they are on.
A compelling meta description and title have the power to raise the click-through rate of your organic search results. That means more of the people who see your page in the search results will hopefully click through and land on your site. That means more traffic for you, even if your ranking stays the same!
Blog article optimisation
A dedicated careers site blog is a great resource for candidates seeking out information on the employee experience. What’s more, a strong blog page can act as a central, searchable repository for keyword-rich content that is relevant to your brand, boosting your overall SEO score.
Your articles need to be informative, unique and well written. Without good quality content being added regularly, it can be tricky to achieve good search engine positions.
Creating and adding custom tags (either single or multiple words) to group together or categorise similar blog posts is another tool that can be used to strengthen your blog posts. Not only do tags serve as a key part of the meta data for each blog post page, but they also reinforce your career site architecture.
Mobile-friendly and responsive design
Mobile-friendly careers websites can increase your candidate traffic, reduce your bounce rate and improve your user experience. A responsive website that is mobile-friendly allows users to interact and engage with your brand across devices, without being inconvenienced.
In the same way, a mobile-friendly website is one of the strongest ways to accomplish this sense of trust-building that you want to have with your targeted candidates. It demonstrates to new and returning prospects that you are flexible, adaptive, and meeting job seeker demands by innovating your job offerings to match and exceed expectations. Which makes the candidate’s journey seamless and provides a sense of authenticity and trust.
If you are new to search engine optimisation, we also offer a range of additional aftercare services with the launch of all our products.
If you are interested in our careers website design services and search engine optimisation services, please complete our contact form and we will contact you.
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